BETTER BRANDS
Launching &
Sustaining
Better Brands
From concept to execution — see how VaultBio enhances healthcare brand strategy, digital transformation, and impactful launches.
01
TOP 20 PHARMA
Global Brand (Re) Positioning & Creative
CHALLENGE
VaultBio was hired to evaluate how to best leverage a new indication for an existing brand. Over multiple years on a global basis, VaultBio supported the client from strategy through execution in major markets. After an existing global agency's creative and messaging failed to test well, VaultBio was tasked with developing new messaging and creative for the indication.
OUTCOME
The strategy deployed with the indication resulted in the brand catapulting to the #1 category leader in a large chronic disease state — transforming a struggling brand into a market-defining one.
#1
Category leader achieved
Global
Multimarket execution
02
MIDSIZE PHARMA
Digital Transformation, Brand Integration, & Creative
CHALLENGE
VaultBio was initially engaged to help develop the client's brand plan. During due diligence, significant gaps were uncovered in back and front office digital infrastructure. VaultBio completed a comprehensive assessment of digital assets — resulting in an operational transformation, new information architecture, elimination of redundant systems, legacy licenses, shadow IT costs, and new monitoring, analytics, and reporting tools.
OUTCOME
VaultBio's findings and recommendations cut $1.25M in waste in the first month alone. While transitioning agencies of record, VaultBio refreshed and managed all brand assets, designed and deployed in-market digital solutions, and drove revenue 15% above forecast. A new internal team was installed to continue executing the digital transformation strategy.
$1.25M
Waste eliminated in month one
15%
Revenue above forecast
New CRM
& analytics structure
03
TOP 20 PHARMA
US Product Launch & Global Brand Strategy
CHALLENGE
VaultBio was tasked with supporting a brand launch critical to solving a looming patent. VaultBio was hired to bridge the strategic gap and construct an optimal integrated cliff on another client asset. The client faced multiple challenges: late entry into a global brand strategy and launch plan. Subsequently, VaultBio was engaged to highly competitive market, being 3 months behind schedule, and a lack of cohesive support the brand globally as the lead strategic agency — providing the clarity and strategy despite multiple external agencies and consultancies.
OUTCOME
VaultBio was hired to bridge the strategic gap and construct an optimal integrated global brand strategy and launch plan. Subsequently, VaultBio was engaged to support the brand globally as the lead strategic agency — providing the clarity and momentum the launch required.
3 months
Behind schedule at engagement
Lead Agency
Global brand strategy role