Boehringer Ingelheim & Eli Lilly and Evoke Health for Jardiance

 

Jardiance Asks: Consumer Campaign

 

An authentic approach successfully engaged type 2 diabetes patients who were unaware of and unreceptive to learning about the link between type 2 diabetes and cardiovascular risk and how Jardiance could help. After the campaign, cardiovascular risk awareness jumped nearly 20%, brand engagement doubled, and Jardiance gained market share.

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