Boehringer Ingelheim & Eli Lilly and Evoke Health for Jardiance
Jardiance Asks: Consumer Campaign
An authentic approach successfully engaged type 2 diabetes patients who were unaware of and unreceptive to learning about the link between type 2 diabetes and cardiovascular risk and how Jardiance could help. After the campaign, cardiovascular risk awareness jumped nearly 20%, brand engagement doubled, and Jardiance gained market share.
